ATL (Above The Line) Support
Brand strategy, media planning, and outdoor advertising support services
Explore ATL OptionsWe're not a creative agency – we provide strategic support and execution for ATL campaigns
Brand Strategy & Consulting
- Brand Identity: Logo design, brand guidelines, style guides
- Brand Positioning: Market research, competitor analysis, value proposition
- Rebranding: Complete brand makeover and repositioning strategies
Media Planning
- Print Media: Placing ads in local/regional newspapers and trade magazines
- Radio Spots: Local FM station advertising coordination
- Media Buying: Negotiation and booking of advertising space
Outdoor Media (OOH)
- Billboards: Planning and booking of billboard advertising
- Transit Media: Bus shelters, auto/bus branding, metro ads
- Airport/Railway: High-visibility placements at transport hubs
Brand Strategy & Consulting
Market research, positioning, and competitive analysis for informed brand decisions
Market Intelligence
- Competitor Analysis
Media spend, messaging, and positioning audit
- Market Segmentation
Target audience identification & profiling
- SWOT Analysis
Brand strengths & market opportunities
- Consumer Insights
Surveys, focus groups, behavior tracking
Brand Positioning
- Brand Narrative
Core messaging & value proposition
- Visual Identity Guidelines
Color palette, typography, logo usage
- Tone of Voice
Communication style across touchpoints
- Differentiation Strategy
Unique selling points vs. competition
Media Planning & Buying Support
We help optimize your media mix and connect you with reliable vendors
TV & Radio
- • Regional channel selection
- • Prime time slot analysis
- • Rate negotiation support
- • FM radio station selection
- • Vendor coordination
Print Media
- • Newspaper insert campaigns
- • Magazine ad placements
- • Circulation data analysis
- • Multi-city release planning
- • Print vendor liaison
Outdoor (OOH)
- • High-traffic location scouting
- • Billboard & hoarding placement
- • Transit advertising (buses/metro)
- • Airport advertising tie-ups
- • Site photography & verification
Our ATL Support Model
We're not a full-service creative agency – here's what we do and don't do
What We Provide ✓
- Market research & competitive intelligence
- Media planning frameworks & budget allocation
- Vendor sourcing & coordination (media houses, OOH providers)
- Outdoor media site selection & verification
- Campaign timeline & logistics management
What We Don't Do ✗
- ✗TV/Radio commercial production (we connect you with studios)
- ✗Celebrity endorsement negotiations
- ✗Full creative agency services (concept, scripts, storyboards)
- ✗Media buying on commission (we support your direct purchases)
- ✗Brand mascot design or jingle composition
Frequently Asked Questions
What ATL support services does CMAX provide?
CMAX provides Above The Line (ATL) support including TV commercial production, radio campaign planning, print media management, outdoor advertising (billboards, hoardings), creative conceptualization, media buying assistance, and brand strategy consulting to strengthen mass media campaigns.
Do you handle TV commercial production?
Yes, we provide end-to-end TV commercial production including concept development, scriptwriting, casting, location scouting, filming, post-production, and delivery in broadcast-ready formats. Our production team works with experienced directors and technical crews for professional output.
Can you help with media buying?
We provide media buying support and agency coordination for TV, radio, print, and outdoor advertising. While we don't directly purchase media inventory, we assist with strategy, vendor negotiation, rate comparison, placement planning, and campaign monitoring to optimize media spend.
What is your approach to brand strategy?
Our brand strategy consulting includes market research, competitive analysis, positioning development, messaging frameworks, visual identity guidelines, and integrated campaign planning. We align ATL initiatives with BTL and digital efforts for cohesive brand communication across all touchpoints.
What industries do you work with?
CMAX supports ATL campaigns for FMCG, automotive, real estate, BFSI, consumer durables, telecom, and corporate brands. Our experience spans product launches, rebranding initiatives, awareness campaigns, and seasonal promotions across diverse sectors with proven creative excellence.
Need Strategic Brand Support?
Let's discuss how we can strengthen your ATL campaigns with data-driven insights and execution support
Schedule Brand Consultation