BTL (Below The Line) Services
Printing, fabrication, merchandising, and direct marketing solutions
Request QuotePrinting & Fabrication
- Offset & Digital Printing: Brochures, flyers, catalogues, annual reports
- Large Format Printing: Flex banners, vinyl standees, sun-board mountings, hoarding skins
- Packaging Solutions: Custom product boxes, labels, and carry bags
Merchandising & Collaterals
- Corporate Gifting: Branded diaries, pens, mugs, festival kits
- POSM (Point of Sale Materials): Danglers, wobblers, shelf strips, counter displays
- Uniforms & Apparel: Branded t-shirts, caps, aprons for promotional staff
Direct Marketing
- Database Outreach: SMS blasts and WhatsApp marketing campaigns
- Leaflet Distribution: Targeted distribution in residential/commercial zones
- Door-to-Door: Sampling and brochure distribution in specific localities
In-House Printing Facility
Own offset & digital printing unit for faster turnaround and better quality control
Offset Printing
- Large Volume Runs
Cost-effective for 1000+ quantity orders
- Brochures & Catalogs
A3, A4, A5 formats with binding
- Posters & Banners
Indoor & outdoor quality printing
- Business Stationery
Letterheads, business cards, envelopes
Digital Printing
- Quick Turnaround
24-48 hour delivery for urgent needs
- Variable Data Printing
Personalized direct mailers & coupons
- Small Batches
Minimum 50 quantity with no plate cost
- Proof Before Print
Color accuracy trials available
Promotional Materials We Produce
Event Collaterals
- • Standees & Backdrops
- • Danglers & Buntings
- • Table Displays
- • Floor Graphics
Branded Merchandise
- • T-Shirts & Caps
- • Coffee Mugs
- • Pens & Diaries
- • USB Drives
Retail POS Material
- • Shelf Talkers
- • Wobbler Cards
- • Window Branding
- • Counter Displays
Direct Mail Kits
- • Product Samples
- • Gift Hampers
- • Coupon Booklets
- • Mailer Envelopes
Frequently Asked Questions
What BTL services does CMAX provide?
CMAX offers comprehensive BTL (Below The Line) services including brand activations, roadshows, product sampling, in-shop promotions, experiential marketing, guerrilla marketing, promotional events, point-of-sale displays, and direct marketing campaigns with pan-India execution capabilities.
Can you execute campaigns in Tier 2/3 cities?
Yes, CMAX has strong presence in Tier 2/3 cities with local logistics networks, trained brand ambassadors, and regional market knowledge. We specialize in rural and semi-urban activations, managing permits, local partnerships, and cultural sensitivities for successful campaign execution.
Do you provide in-house production capabilities?
Yes, we have in-house production for display fabrication, standees, kiosks, promotional materials, branded merchandise, and event setup elements. This ensures faster turnaround, cost efficiency, quality control, and seamless execution without dependency on third-party vendors.
How do you measure BTL campaign effectiveness?
We track footfall, product trials, lead generation, coupon redemption rates, sales uplift, brand recall surveys, and geo-tagged attendance data. Our detailed reports include photo/video documentation, real-time updates, demographic insights, and post-campaign analysis with ROI metrics.
What industries do you serve?
CMAX serves FMCG, automotive, telecom, consumer electronics, food & beverage, retail, banking, and real estate sectors. Our BTL campaigns are customized to target specific demographics, regional preferences, and brand objectives with measurable consumer engagement.
Need BTL Campaign Support?
From concept to production – leverage our in-house capabilities for faster execution
Get Custom Quote